AdPlug vs Supermetrics: a Supermetrics alternative for PPC specialists and agencies

AdPlug vs Supermetrics: who should pick which

Supermetrics built its name as a reporting bridge. Its own summary still reads that way: a platform that "connects marketing, ecommerce, and sales data sources to business intelligence tools, data warehouses, cloud storage, and spreadsheets." Its Google Ads connector page sells "The easiest way to move all your Google Ads data to your reporting tools."

Its homepage has moved on. It now says "Ask your marketing data what is working, then create and manage campaigns from the same conversation", and its Claude page promises you can "Create, start, stop, or modify existing campaigns with a single prompt." That's my side of the job, so I checked it.

Supermetrics says its Claude product is for "marketing teams, performance marketers, analysts, and data teams". AdPlug is narrower on purpose: PPC specialists, consultants and agencies who run accounts every day and want the AI to do the legwork while they make the calls.

A confession before we go on: before AI, I was a heavy Supermetrics user. It fed the Google Sheets exports behind my client reports and the Looker Studio reports I built on top, and at the time it was a lifesaver, because there wasn't anything better. Times have changed. Claude or ChatGPT can now read the account and build the dashboard itself, and with AdPlug you can do that for free: the free plan reads every account on one platform, with no card.

Can Supermetrics create and pause campaigns? I checked its changelog

Short answer: yes. Its MCP server has a campaign tool, manage_campaign, that can "Create new ad campaigns or update existing ones across Google, Meta, Microsoft, TikTok, LinkedIn, ChatGPT and Snapchat Ads", from budgets and targeting to ad groups and ads. Here's how it got there, from its own MCP changelog:

So the claim is true. What the marketing pages don't say is what the docs do. The MCP docs list manage_campaign under "Tools in beta testing:", and the help centre says "This feature is currently in early access and is free to use with your existing Supermetrics subscription." Its terms say what early access means for you: "Customer assumes all risks and all costs associated with the use of the Early Access Service."

Its own pages don't agree on the platforms, either. The founder's July blog answers the LinkedIn question with "No, LinkedIn is supported for analytics only.", three months after the changelog added LinkedIn. Its connect pages name five platforms, the MCP docs seven. And the same connect pages call it "The only Claude integration with write access." It isn't. AdPlug is one of several.

One release note made me sit up. That Meta fix in September came with this advice: "if you relied on the documented default rather than setting the status, check whether those ads are live." That's the kind of default you only find out about from the bill.

What happens between "pause it" and the pause

Supermetrics' homepage demo shows the whole flow in a few lines. Someone asks which campaigns wasted budget, the AI names one, the user types "Pause it.", and the reply is "Done. The campaign is now paused."

How Supermetrics approves a change

There's more to it than the demo shows, and some of it is good. Writes are off until you switch them on for each ad account, and only the person who connected an account can do that. New campaigns are always created paused. Every change is logged against the person who made it, and most edits can be put back.

Then, per ad account, you pick one of four approval modes. In Supermetrics' own words: "No human approval applies changes immediately; Going live requires approval before enabling or unpausing a campaign; Budget + going live also requires approval for budget changes on live campaigns; All live changes requires approval for every change to a live campaign, including enabling it."

When a mode applies, you get an approval link. It opens a summary of the change and applies it "only after you click Approve". That's a real hold, outside the chat, and I like it. Three things to know before you rely on it:

• One mode skips it. "No human approval" does what it says, and its marketing page still promises it "asks you to confirm before anything is applied".
• Even the strictest mode only covers live campaigns. "Approve any change to a live campaign" leaves edits to paused ones, the campaigns you're building, to the chat.
• The rules you write in a prompt are only advice. Its blog says so: "These are instructions for the agent's judgment, not enforced limits on what it can change." Its docs add "You are responsible for your interactions with AI and any actions taken by it".

And if you want the whole thing off for your team, it isn't a switch: you contact support "to have the feature disabled on your account".

How AdPlug previews a change

AdPlug has no modes. On Google Ads every change, live or paused, takes two tool calls, and the server won't run the second without the first. The preview tool checks the change and stores it under an ID, exactly as it will run. The execute tool runs that stored change and nothing else, once, within 15 minutes. The AI shows you the preview in the chat, and nothing happens until you say yes.

Claude

Our brand campaign is losing impression share to budget while Performance Max underspends. Check whether PMax is buying our brand searches, suggest a budget change and show me the preview first.

✓google_ads_preview_mutationAdPlug - Google Ads

Preview · Acme Software · 2 changes

Change	Campaign	Now	After
Daily budget	Search · Brand	$120.00	$160.00
Brand exclusion	Performance Max · All products	None	Acme Software

Search · Brand lost 18% of its impressions to budget in the last 30 days, at $9.40 a conversion. Performance Max picked up 610 clicks from searches for your own brand in the same period, so it's been taking clicks Brand should get. I'd raise Brand by $40 a day and exclude your brand from Performance Max. Nothing changes until you say so.

Go ahead.

✓google_ads_execute_mutationAdPlug - Google Ads

Done. Brand's budget is $160 a day, Performance Max no longer bids on your brand, and Google Ads' change history shows both.

To be straight with you: Supermetrics' approval link is a stronger hold for a live campaign than a yes in the chat, because a person has to open a page and click. AdPlug's preview covers every Google Ads change on every plan, with no mode that skips it, but the yes still lives in your chat. HubSpot and Search Console changes work the same way. On Meta, LinkedIn and Microsoft Ads there's a preview tool too, but the server doesn't force it yet, so ask for it in your prompt.

Whichever you use, keep your AI's change tools on Needs approval. And if you're on Supermetrics, don't pick "No human approval" for a client's account.

Supermetrics pricing

Supermetrics prices like a bridge. In its own words: "Supermetrics charges per destination and includes a certain number of data sources, accounts, and users in each package." A destination is where the data goes: Claude, ChatGPT, Copilot, Looker Studio, Sheets, Excel or Power BI. Each paid plan includes one. Checked on its pricing page, in US dollars, on 27 Oct 2026.

The meter is what catches agencies. Here's what the same job costs on each, at list prices:

Go over and the reporting can stop: "If you exceed your package limits, Supermetrics will notify you and may pause your data transfers until you upgrade your package or remove the extra usage." In Claude it reads "You've reached your plan's limit of 3 Facebook Ads accounts". AdPlug doesn't count accounts at all.

Prices have climbed. In May 2023 Looker Studio started at $39 a month and Sheets at $69, and the pricing page said "We don't use any kind of credit or point system". In January 2025 each destination started at $29. In April 2026 Starter was $47 a month, or $37 yearly, and every plan listed "Data API & MCP access". By early May Starter was $55, by a third-party price tracker, and today Data API access sits on the Enterprise card, while its AI dashboards run on metered "AI Credits".

Three things I'd read before signing:

• Renewals. Subscriptions renew automatically, "You can't cancel an invoiced subscription by not paying the invoice", and "Your agreement may include a minimum notice period to cancel a subscription." Its terms let it raise fees by 8% a year at renewal.
• Refunds. "We don't refund the remaining days of your current subscription period."
• Early access risk. Campaign changes are early access, and early access is at your own risk under its terms. Its AI terms go further, putting AI features "at the sole risk of Customer".

AdPlug is $29 a month for every platform and every account, you can cancel anytime, there's a 14-day refund window, and the free plan never asks for a card. To be fair to Supermetrics, its price includes reporting destinations AdPlug doesn't have, and its Studio dashboards.

AdPlug vs Supermetrics, side by side

Checked on each company's own pages on 27 Oct 2026. Edge marks the side that wins a row, only where that's a plain fact rather than my opinion.

AdPlug and Supermetrics compared: what each is for, platforms, AI clients, how changes happen, approvals, undo, price, account limits, refunds and team features, checked 27 Oct 2026

Compared	AdPlug	Supermetrics
What it's for
Built for	AdPlugPPC specialists, consultants and agencies working in Claude, ChatGPT, Grok Bot, Hermes Agent or their own AI agents.	Supermetrics“marketing teams, performance marketers, analysts, and data teams”, by its Claude page.
Main job	AdPlugReading and changing ad accounts from the AI you already use. Reports and dashboards come from the AI.	SupermetricsMoving data from over 150 sources into Looker Studio, Sheets, Excel, Power BI, Claude, ChatGPT and, on Enterprise, warehouses.
Platforms it can change	AdPlugGoogle Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, Reddit Ads and TikTok Ads, plus Google Search Console and HubSpot on connectors of their own.	SupermetricsGoogle Ads, Meta, Microsoft Ads, TikTok, LinkedIn, ChatGPT Ads and Snapchat, in beta. HubSpot is read only.
AI clients	AdPlugClaude, ChatGPT, Claude Code, Codex, Grok Bot, Hermes Agent and any AI agent that accepts a remote MCP address.	SupermetricsClaude, ChatGPT, Microsoft Copilot (set up by your admin) and Gemini Enterprise (a limited group), plus Cursor, n8n and others through its MCP.
Sources: Supermetrics' homepage, llms.txt, Claude page, MCP docs and help centre. Checked 27 Oct 2026.
How changes happen
Status	AdPlugPart of every paid plan.	Supermetrics“currently in early access”, by its help centre, and listed under “Tools in beta testing” in its MCP docs.
The check before a change	AdPlugGoogle Ads: the server won't run a change without a stored preview of that exact change, on every plan, with no setting to turn it off.	SupermetricsOne of four modes per ad account, from “No human approval” to an approval link for every change to a live campaign.
Changes to paused campaigns	AdPlugPreviewed like every other Google Ads change.Edge	SupermetricsNot covered by any approval mode.
Undo	AdPlugNo undo button. The AI previews the change back, like any other.	SupermetricsRestores budget, status, name, dates, bidding and targeting. “Removed campaigns can’t be recovered.”Edge
Change log	AdPlugEvery call logged, and the change shows in the platform's own history.	SupermetricsEvery change logged against the person who made it.
Sources: Supermetrics' MCP docs, changelog, help centre and campaign management page. Checked 27 Oct 2026.
What it costs
Starts at	AdPlugFree, then Pro at $29 a monthEdge	Supermetrics$55 a month, or $44 billed yearly. No free plan, a 14-day trial.
Ad accounts	AdPlugUnlimited on every plan, the free one includedEdge	Supermetrics3 per data source on Starter, 7 on Growth, up to 15 with extras, then a quote
Reports in Looker Studio as well as Claude	AdPlugNo Looker Studio feed. Claude or ChatGPT builds the report.	SupermetricsA second destination: $62 a month on Starter, $187 on Growth.
Refunds	AdPlugCancel anytime, 14-day refund windowEdge	SupermetricsNo refund for the rest of the period when you cancel
Renewal	AdPlugCancel anytime from your account.	SupermetricsRenews automatically, may carry a notice period, and fees can rise 8% a year at renewal.
Sources: Supermetrics' pricing page, terms and help centre, and AdPlug's pricing. Checked 27 Oct 2026.
Teams and agencies
Access per user	AdPlugView only or Can edit for each teammate on each platform, enforced on every request.Edge	SupermetricsWrites switched on per ad account and per team, only by whoever connected the account. No edit rights per person.
Turning changes off	AdPlugSet anyone to View only on the Team page.Edge	SupermetricsUntick an ad account, or ask support to disable the feature for your account.
CRM and pipeline	AdPlugHubSpot from Pro, read and changed with a preview: three portals on Pro, ten on Max and Agency.	SupermetricsHubSpot contacts, deals and lifecycle stages as a read-only data source, which counts towards your sources.
Sources: Supermetrics' help centre, HubSpot docs and campaign management page. Checked 27 Oct 2026.

My rating: Supermetrics vs AdPlug

Six things I'd weigh as a PPC specialist, scored out of 10. It's my opinion, drawn from the facts on this page, and one of these is my own product, so read it with that in mind. Supermetrics wins the reporting row by a distance (I'd know, I used it for exactly that).

My scores out of 10 for AdPlug and Supermetrics on six things a PPC specialist needs, with a reason for each, as of 27 Oct 2026

Compared	AdPlug	Supermetrics
Scored out of 10
Campaign changes from the chat	AdPlug8/10174 kinds of Google Ads change, plus changes on every other platform it connects. No ChatGPT Ads or Snapchat.	Supermetrics6/10Seven platforms since April, created paused, with undo for most edits, but still beta in its own docs.
The check before a change	AdPlug8/10Every Google Ads, HubSpot and Search Console change waits as a stored preview, live or paused. On the other platforms it isn't forced yet.	Supermetrics6/10The approval link is a real hold, but it's optional, one mode applies changes at once, and paused campaigns are never covered.
Reports where clients already look	AdPlug5/10Claude or ChatGPT builds a good report from live numbers, but nothing lands in Looker Studio or Sheets.	Supermetrics9/10Over a decade of connectors into Looker Studio, Sheets, Excel and Power BI. This is what it's for.
Price as you add clients	AdPlug9/10$29 for every platform and every account. A team needs Max at $89 or Agency.	Supermetrics3/10One destination, three accounts per platform on Starter, $14 for each account past seven, then a quote.
Contract and billing	AdPlug8/10Cancel anytime, a 14-day refund window and a free plan with no card.	Supermetrics3/10Auto-renewal with possible notice periods, 8% a year allowed at renewal, no refunds on cancelling, and a 1.5 on Trustpilot.
Control for an agency team	AdPlug9/10View only or Can edit for every teammate on every platform, changed in a click.	Supermetrics5/10Writes on per ad account by whoever connected it, off for the team only through support, and no per-person edit rights.
My opinion, scored from the facts on this page, which come from each company's own pages and Supermetrics' public reviews. Checked 27 Oct 2026.

If your clients live in Looker Studio, that third row may be the only one that matters to you, and that's a fair reason to keep Supermetrics. If the job is the accounts themselves, the other five decide it.

Supermetrics reviews: strong on G2, rough on Trustpilot

I built a rival, so don't take Supermetrics' faults from me. Here's what its users say, read on 27 Oct 2026. The two biggest review sites and the third tell different stories.

What users like

Time saved on reporting. That's the theme of almost every positive review, and it's fair: moving data from a dozen platforms into one sheet by hand is miserable work.

On the Claude connector, the posts I found from PPC people were positive and about reading, not changing. A Google Ads specialist on LinkedIn: "Of course, AI doesn't replace the experience and strategy of a Google Ads specialist. But it definitely helps speed up reporting, auditing, and finding improvement opportunities." I couldn't find a single independent hands-on review of its campaign changes.

What goes wrong

On Trustpilot, the complaints are about money, and renewals most of all. This one appears word for word on G2 too:

The answer they got, as they tell it: "Finance said no, and told us they have no obligation to send a reminder." Others report being billed after cancelling ("They keep billing you even after cancellation.") and price rises on renewal for long-standing customers:

On G2 and Capterra, the complaints are about the product. A head of marketing who calls the unified view "invaluable for marketing" adds that "many metrics that cannot be combined, can in fact be selected in Supermetrics, leading to failed reports". A head of search marketing on Capterra, back in 2022: "Connectors break way too often than we'd like." And the account limits get their own complaints on Trustpilot: "Buggy. Only 3 accounts."

Where Supermetrics wins

Credit where it's due. These are real reasons to pick it.

• Reports where clients already look. Looker Studio, Sheets, Excel and Power BI, plus its own Studio dashboards, where you "choose which data and controls each of them can use" when you share with a client. It's what my own Sheets and Looker Studio reports ran on before AI, and it did the job. AdPlug feeds none of them: the AI builds the report.
• An approval link outside the chat. For a live campaign, a person opening a page and clicking Approve is a stronger hold than a yes typed into a chat. Pick a mode that uses it.
• Undo, and a log by person. It can restore a previous budget, status, schedule, bidding or targeting, and it logs every change against whoever made it.
• Platforms AdPlug doesn't connect. ChatGPT Ads and Snapchat Ads, both in its campaign tool. If either is a real part of your spend, that counts.
• Microsoft and Google workplaces. It runs inside Microsoft Copilot and Gemini Enterprise, if that's where your company works, and it reads well beyond ads: analytics, CRM, ecommerce.

What a PPC team gets from AdPlug instead

Supermetrics charges by where the data goes and how many accounts it reads, keeps its changes in early access, and sets write access per account rather than per person. If PPC is your job, those three get in the way. Here's what AdPlug does instead.

Every client account, one price

AdPlug works on unlimited ad accounts on every plan, the free one included. One Google sign-in covers every account under your MCC, and from Pro you can add Google logins for clients under other MCCs: three on Pro, five on Max and Agency. So the questions you ask across clients cost nothing extra.

Claude

Which client accounts are pacing over or under their monthly budget, and are conversions keeping up? Flag only what needs me.

✓google_ads_account_performanceAdPlug - Google Ads

Month to date · client accounts under one MCC, against their account budgets

Account	Monthly budget	Spend so far	Month at this pace	Conversions against last month
Northwind Labs	$10,000	$8,420	$9,640	+6%
Acme Software	$7,000	$6,980	$8,620	-12%
Bluebird Dental	$4,000	$1,150	$1,198	-71%

Two need you. Acme Software will finish about $1,620 over its $7,000 budget while conversions are down 12%, so the extra spend isn't buying anything. Bluebird Dental has nearly stopped spending, $12 a day this week, and its conversions went with it. The rest are on track. Want me to find out why Bluebird stalled, and preview a budget fix for Acme?

Access for every person, platform by platform

Each teammate gets View only or Can edit on each platform. The junior reads every client and changes none, the senior edits Google Ads and only reads LinkedIn, and AdPlug checks it on every request. On Supermetrics, its own docs say team roles "don't impact someone's ability to use a subscription in a data destination", and write access is set per ad account, by whoever connected it.

HubSpot that can act, not just report

Credit to Supermetrics here: it reads HubSpot properly, contacts, deals and lifecycle stages included, as one of your data sources. AdPlug includes HubSpot from Pro, one connector for every client portal (three on Pro, ten on Max and Agency), so the same chat can follow each campaign from the click to the deal. Then it can move budget towards the campaigns that make pipeline, or update a deal in HubSpot, with a preview before anything changes.

Supermetrics alternatives, by the job you need done

The right alternative depends on why you're looking. If it's Looker Studio feeds, look at another bridge. If it's the AI working in your accounts, these are the ones I've compared, and my Google Ads MCP server comparison goes wider.

Switching from Supermetrics to AdPlug

The setup takes about ten minutes. The contract is the slow part, so start there.

1. Find your renewal date and notice period before anything else. Its help centre says an agreement may include a minimum notice period, and one reviewer's contract needed 60 days.
2. In Supermetrics' write settings, untick every ad account, so nothing changes while you move. Then remove its connector from Claude, ChatGPT or Copilot.
3. Cancel the subscription. Only an Owner, Admin or Finance role can. Then remove its access in Google's third-party connections, Facebook's Business Integrations and each other platform's list of connected apps.
4. Sign up for AdPlug and connect your ad platforms through each one's own sign-in screen. Every account behind that login comes with it, manager accounts included.
5. Add AdPlug's address to your AI as a custom connector. The guides walk through it with screenshots for Claude, Grok Bot and ChatGPT dots.
6. Ask for last month's spend by campaign and check it against the platform. Once the numbers match, move on to the real work.

Keeping Supermetrics for the Looker Studio reports? That works. Switch its write access off and let changes go through one place.

Who should stay with Supermetrics

• Your clients open Looker Studio, Sheets or Power BI reports built on Supermetrics, and they work.
• You need data in BigQuery or another warehouse, and you're on Enterprise already.
• ChatGPT Ads or Snapchat is a real part of your spend.
• Your company runs on Microsoft Copilot or Gemini Enterprise.

P.S. The demo on Supermetrics' homepage goes from "Pause it." straight to "Done. The campaign is now paused." It's a slick demo. In a client's account I'd want one more line in between, and it's the one AdPlug was built around.