Prompt playbooks
The prompts that do the Tuesday work.
21 copy-paste playbooks for Google Ads, LinkedIn Ads, and Microsoft Ads work in Claude or ChatGPT: senior audits, wasted-spend cleanup, creative refreshes, weekly recaps. They read best next to the articles, and they run best on your own connected account.
Google Ads
Read-onlySenior Google Ads auditFull 10-area audit (structure, keywords, ads, bidding, audiences, landing pages, performance) with severity-ranked findings and a 30-day action plan.Read-onlyWeekly Google Ads performance recapLast 7 days vs. previous 7, with the top 3 movers and a likely-root-cause for every negative one.Read-onlyKeyword planner deep-dive50 keyword ideas clustered into 5-7 themes, with suggested match types and starting bids based on competition.Makes changes (previewed)Wasted-spend search terms → add as negativesFind top wasteful search terms, recommend the right negative scope and match type, preview before applying.Makes changes (previewed)PMax placement & brand exclusionsPull wasteful PMax placements and recommend brand exclusions, with full preview before any change is applied.Makes changes (previewed)RSA ad-group personalizationQuality Score lever. Batches ad groups, learns your ICP and landing pages, rewrites all 15 headlines + 4 descriptions per ad group.Makes changes (previewed)Sitelink ad-group personalizationBatches ad groups, generates 4-6 sitelinks per group with copy that matches keyword intent and the landing page.Makes changes (previewed)PMax creative refreshSwap out tired headlines and descriptions in PMax asset groups, keeping minimums and previewing every change.Read-onlyNegative-keyword conflict checkerFind positives that are silently blocked by your own negatives. Optionally remove the offending negative.
LinkedIn Ads
Read-onlySenior LinkedIn Ads auditFull 9-area audit (structure, targeting, audiences, creative, lead gen, bidding, landing pages, performance) tailored to LinkedIn's B2B mechanics.Read-onlyLinkedIn Ads performance recapCampaign-group spend, creative leaders and fatigue, CPL by campaign, and a demographics breakdown.
Microsoft Ads
Read-onlySenior Microsoft Ads auditFull 10-area audit (measurement, Google import, structure, targeting, keywords, ads, bidding, audiences, partner traffic, performance) with severity-ranked findings and a 30-day action plan.Read-onlyWeekly Microsoft Ads performance recapLast 7 days vs. previous 7, every material mover, and a likely root cause for each negative one.Read-onlyMicrosoft Ads keyword planner deep-diveKeyword ideas from Microsoft's own planner, clustered into themes with match types and starting bids.Makes changes (previewed)Microsoft Ads wasted-spend negativesFind every wasteful search term, pick the right negative scope and match type, preview before applying.Makes changes (previewed)Search partner & Audience Network exclusionsFind the partner sites and Audience Network placements spending without converting, then preview website exclusions before anything changes.Makes changes (previewed)Microsoft Ads RSA personalizationQuality Score lever. Batches ad groups, learns your ICP and landing pages, rewrites all 15 headlines + 4 descriptions per ad group.Makes changes (previewed)Microsoft Ads sitelink personalizationBatches ad groups, generates 4-6 sitelinks per group with copy that matches keyword intent and the landing page.Makes changes (previewed)Microsoft Ads Performance Max creative refreshSwap tired headlines and descriptions in Microsoft's Performance Max asset groups, staying inside the limits and previewing every change.Read-onlyMicrosoft Ads negative-keyword conflict checkerFind positives silently blocked by your own negatives, including account-level ones. Optionally remove the offending negative.
Prompts are half. Live data is the other half.
Every playbook here runs against your real account once it's connected. Free tier, read-only by default, two clicks.