A quarterly review of ad spend by channel against the pipeline and closed revenue it produced in HubSpot, with what to keep, test and cut next quarter.
The prompt
Build a quarterly review of ad spend against the pipeline and closed revenue it produced in HubSpot, by channel, with what to keep, test and cut next quarter.
Why this works
Next quarter's budget gets decided on last quarter's results. This puts each channel's spend next to the revenue it produced, with a call on each one.