The Microsoft Ads MCP server for Claude and ChatGPT.

A Microsoft Ads MCP is an endpoint that lets an AI tool like Claude or ChatGPT read your Microsoft Advertising data and make changes through the Microsoft Advertising API. AdPlug's Microsoft Ads MCP covers search, Performance Max, Audience Network and shopping campaigns, with a preview before every change.

Yes. Microsoft runs a Microsoft Advertising MCP server, which it described in June 2026 as an open pilot with read-only access. Setup means installing the Azure CLI and registering your own Entra ID app. AdPlug is hosted and reads and writes: it can build and edit campaigns, targeting, audiences and conversion goals, and it shows you each change before it runs.

Sign in to AdPlug, click Connect Microsoft Ads, and sign in with the Microsoft account you use for Microsoft Advertising. Then in Claude open Settings, then Connectors, click Add custom connector, and paste https://api.adplug.app/mcp/microsoft-ads. Approve AdPlug's sign-in and the connector is ready. It takes about two minutes.

Yes, ChatGPT adds custom MCP servers through Developer mode, which OpenAI lists for Plus, Pro, Business, Enterprise, and Education accounts on the web. Turn it on under Settings, Apps, Advanced settings, then click Create app, paste https://api.adplug.app/mcp/microsoft-ads as the MCP Server URL, and approve AdPlug's sign-in.

Yes. Bing Ads was renamed Microsoft Advertising in 2019, and most people still say Microsoft Ads or Bing Ads. Ads run on Bing, Yahoo, AOL, DuckDuckGo and partner sites, plus the Microsoft Audience Network, and AdPlug reports on all of it from the same account.

No. AdPlug uses its own developer token and Entra ID app, so you sign in with the Microsoft account that already has access to your ad accounts. There's no Azure app to register and no code to run. It works with work and personal Microsoft accounts.

Yes, on a paid plan. Changes use two tools: a preview that shows the exact change without making it, and an execute tool that makes it. Ask for the preview first, and Claude and ChatGPT ask you to confirm before a tool that changes the account runs. New campaigns, ad groups and ads start paused, so nothing spends until you switch it on.

AdPlug signs in through Microsoft's own consent screen, stores the refresh token encrypted at rest, and logs every tool call with user, account, action, outcome and timestamp. Writes need a preview and your confirmation, and team admins can keep each teammate view only per platform. You can disconnect from the dashboard at any time.

Yes. Connect both platforms and ask your AI to copy one Google Ads Search campaign or all of them. AdPlug copies the structure, budget, bidding, locations, languages, schedule, keywords, responsive search ads, negatives and extensions, creates everything paused, and skips campaigns that already exist, so it's safe to run twice. Other campaign types are listed as skipped.

Yes. Your AI can look up companies, industries and job functions, add them as targeting or bid adjustments, and report performance by those LinkedIn profile dimensions.

Yes. AdPlug's free tier is $0 forever, covers one ad platform so you can pick Microsoft Ads, and connects unlimited ad accounts read-only, with 500 requests in your first month and 50 a month after that. AI editing, a second platform and higher limits come with the paid plans.

Every account your Microsoft sign-in can reach, including accounts under a manager account. AdPlug stores the refresh token encrypted at rest.

More than ninety write operations and twenty report types. Campaigns: create and edit search, Performance Max, Audience Network, Dynamic Search Ads and shopping campaigns, ad groups, ads, keywords, budgets and bid strategies. New campaigns start paused. Performance Max: asset groups, search themes, audience signals and the automation switches. Targeting: locations, radius, LinkedIn profiles, age and gender, devices, schedules, audiences, and bid adjustments on each. Audiences and conversions: UET tags, remarketing, customer match, conversion goals, offline conversions and conversion value rules. Automation: recommendations, auto-apply, automated extensions, seasonality adjustments and data exclusions. Research: keyword ideas, search volumes, traffic and bid estimates, and the change history. Bulk: up to 100 changes in one preview, and Google Ads Search campaigns copied over one by one or all at once. Safety: every write is previewed before it runs, and every tool call is logged with user, account, action, outcome and timestamp.