How to Connect Google Ads to ChatGPT Safely

Connecting Google Ads to ChatGPT lets ChatGPT analyse the numbers you'd normally click six levels deep to find: campaigns, ad groups, keywords, search terms, conversions and Google's own Recommendations. Ask it which campaigns are limited by budget, where Performance Max is spending or why conversions dropped last week. It can also add negatives, move budget and build campaigns with your approval, on a paid AdPlug plan.

The connection is AdPlug, a plugin in ChatGPT's Plugin Directory that plugs Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads and Reddit Ads into ChatGPT. It's published by MEANDATA IT SRL and built by a PPC expert for PPC professionals: its founder, Daniel Popa, has 12 years in PPC and has managed over $100M in ad spend. Neither Google nor OpenAI makes it.

Everything AdPlug can read and change in Google Ads is on the Google Ads MCP integration page, and the 17 tools ChatGPT gets are listed below.

Yes, connecting Google Ads to ChatGPT through AdPlug is safe if ChatGPT asks you before each change. You sign in on Google's own screen, and AdPlug refuses any Google Ads change that wasn't previewed first. These are the guardrails between ChatGPT and the account:

How to set ChatGPT to ask, and what a preview looks like, is in how changes stay safe.

There are three ways to connect Google Ads to ChatGPT: AdPlug from ChatGPT's Plugin Directory, AdPlug as a custom MCP server, and Google's own open-source Google Ads MCP server, which you host yourself. All three were checked on 12 November 2026. The first two are AdPlug's (it's our guide, so read the third too), and the directory install is the quickest: there's nothing to host and no address to paste.

No. As of 12 November 2026, Google hasn't published a Google Ads plugin in ChatGPT's Plugin Directory. What Google does publish is an open-source Google Ads MCP server.

To use Google's Google Ads MCP server in ChatGPT, you deploy it yourself with your own OAuth client, then add it as a custom MCP server. Google's setup guide describes it as read-only, and version 0.0.6 (2 November 2026) added creating assets and managing labels, each confirmed before it runs. It doesn't change campaigns, budgets, bids or negatives.

AdPlug is hosted, so you sign in instead of deploying anything. It covers the changes PPC work runs on: negatives, budgets, bids, pausing, ads, assets, audiences and new campaigns. The other Google Ads MCP servers are compared on best Google Ads MCP servers.

Every ChatGPT plan can open the Plugin Directory, but what a plugin can do there depends on your plan, workspace and region (OpenAI's plugins help). Custom MCP servers follow their own rules, set out in OpenAI's custom MCP help article:

AdPlug's own plan matters too. The free plan reads and previews but doesn't apply changes. Applying them starts on Pro.

Connecting Google Ads to ChatGPT takes about five minutes, from a new AdPlug account to ChatGPT answering questions about your campaigns. Connect Google Ads in AdPlug first, so ChatGPT has something to read the moment the plugin is installed.

1. 1

   Create your AdPlug account

   Go to adplug.app/signup, sign in with Google or email, and follow the short onboarding. It ends on your AdPlug dashboard.

   

2. 2

   Connect Google Ads to AdPlug

   On the dashboard, click Connect Google Ads (or open the Connections page). AdPlug takes you through Google's own sign-in. Use the Google login that opens the ad accounts you want ChatGPT to work on.

   

   If you manage clients through a manager account (MCC), connect the manager identity. One connection then covers every account under it.

   

3. 3

   Find AdPlug in ChatGPT's Plugin Directory

   Open AdPlug in ChatGPT's Plugin Directory, or click Plugins in ChatGPT's sidebar and search for adplug. The screenshots show ChatGPT on the web.

   

   Before you install, the listing shows what AdPlug does, who publishes it (MEANDATA IT SRL, the company behind AdPlug) and the address ChatGPT connects to. Its capabilities say Read and Write, because AdPlug can make changes as well as report, on a paid AdPlug plan and with your approval.

   

4. 4

   Install the plugin and approve ChatGPT in AdPlug

   Click Install plugin, then Connect if ChatGPT asks. ChatGPT opens AdPlug's sign-in. Sign in with the email you used for AdPlug in step 1, check what ChatGPT is asking for, and click Approve.

   

   

   This connects ChatGPT to your AdPlug account, and it reaches every ad platform you connect there, Google Ads included, so adding another platform later needs nothing new in ChatGPT. This approval covers the connection only, not any change in your ad accounts.

5. 5

   Test the connection

   Start a new chat, type @, pick AdPlug and ask:

   “List my Google Ads accounts.”

   ChatGPT calls google_ads_list_accounts and lists every account your Google login reaches, with manager accounts marked. If yours are there, the connection works end to end.

   

Add AdPlug as a custom MCP server instead if you want the Google Ads tools on their own, or if your workspace admin publishes plugins for the team. It's set up on chatgpt.com in a browser, and you don't need Developer Mode.

1. 1

   Open Plugins in ChatGPT

   In ChatGPT on the web, open Plugins, click Add, then Add custom MCP server.

   

   Which ChatGPT plans can do this

   Custom MCP servers need a paid ChatGPT plan, such as Plus. The Free plan can't add them, and on Business or Enterprise your workspace admin may have to allow them first.

2. 2

   Add AdPlug as a plugin

   In the Add custom MCP server form, fill in:

   • Name: AdPlug - Google Ads
   • Server URL: the address below
   • Authentication: leave as OAuth
   • Tick I understand and want to continue, then click Create as a plugin

   https://api.adplug.app/mcp/google-ads

   Copy

   

   ChatGPT then offers to connect the plugin. Click Connect, sign in to AdPlug with the same email as your AdPlug account and click Approve.

   

   

   The plugin is then listed under Plugins → Personal. If you'd rather copy than type, your AdPlug dashboard shows the same name and address with copy buttons.

   

3. 3

   Test the custom plugin

   Start a new chat, type @, pick AdPlug - Google Ads and ask:

   “List my Google Ads accounts.”

AdPlug gives ChatGPT 17 Google Ads tools: 13 that read and 4 for changes. Two of those preview a change and two make it.

The Plugin Directory install gives ChatGPT these 17 plus AdPlug's tools for Meta Ads, LinkedIn Ads, Microsoft Ads and Reddit Ads, which work for the platforms you connect. The custom MCP address, https://api.adplug.app/mcp/google-ads, gives exactly these 17.

Letting an AI near live ad spend should make you a bit nervous. AdPlug's guardrails are what let PPC professionals safely manage Google Ads with ChatGPT, whether the budget is a client's or their employer's. Here's how to make ChatGPT ask before every change, what a change looks like before it runs, and how to keep teammates on View only. The full list is in the guardrails table above.

Set ChatGPT to ask before any change

In ChatGPT, open Settings → Plugins → AdPlug → Permission and pick Allow read-only tools: ChatGPT reads without asking, but asks before making changes (OpenAI's permissions help). The default, Allow low-risk tools, lets ChatGPT decide what's low-risk, and it may deny anything it rates as sensitive. On a Business, Enterprise or Edu workspace, your admin may set this for you. Don't pick Allow all tools on any account with a real budget behind it.

What a change looks like before it happens

Ask ChatGPT for a change and it shows you AdPlug's preview first. Here that's nine negative keywords for one Search campaign, each with its match type, and the whole change marked Awaiting approval.

Keep juniors and clients on View only

On AdPlug's Team page (Max and Agency plans), the team owner sets each person's access per platform. View only means reports and analysis, and AdPlug enforces it on every request, however nicely the prompt asks.

Start with a full Google Ads analysis. This prompt shows where the money's going in one go and asks for the top 5 fixes, ranked by impact.

Then the jobs worth handing over first. If ChatGPT doesn't reach for AdPlug on its own, type @ and pick AdPlug at the start of the message. More in the prompt playbooks.

How to build a Google Ads campaign with ChatGPT

To build a Google Ads campaign with ChatGPT, let it read the account first, then have it build from what it found. So stay in the chat where you ran the analysis and the Search terms prompt above, and run the four prompts below in order.

AdPlug previews the whole campaign before anything exists in Google Ads. On a paid AdPlug plan, it then creates the campaign paused once you approve the preview and click Allow once (ChatGPT asks because the plugin is on Allow read-only tools). If Google Ads refuses a step (in AdPlug's test, an ad whose landing page didn't load), AdPlug stops there by default and ChatGPT lists what was created and what wasn't. Fix what Google refused, then ask ChatGPT to finish the build.

Add the negatives before launch, so the campaign starts without the searches you've already ruled out. Then have ChatGPT read the campaign back from Google Ads before you switch it on, because what got built isn't always what was planned (AdPlug's test came back Not ready to launch, with an ad group, keywords and ads missing). The dashboard comes last. It only reads, and the new campaign won't have numbers in it until it's live. To go live, ask ChatGPT to enable the campaign (another preview, another Allow once) or switch it on in Google Ads yourself.

A prompt does one job. A skill gives ChatGPT a routine to follow, so you're not pasting the same instructions every Monday. AdPlug's free Google Ads Manager is a set of skills that gives ChatGPT a way of working on the account:

• First run: reads your site and account, checks tracking and recent changes, and writes a brief for each client.
• Daily check: ads running, leads coming in, tracking recording, nothing disapproved. One line when all is fine.
• Thursday hunt: what's quietly holding the account back from its goal, and what would bring more leads.
• Monday plan: the changes it would make next, each with the why, the cost and how to undo it.
• Monthly report: a short, client-ready PDF per client.

The Google Ads Manager is written to preview every change and wait for your yes. Skills don't schedule themselves: run a routine when you want it, or set up a scheduled task where your ChatGPT plan has them. The Ads Generator skill, in AdPlug's Skill Library once you're signed in, drafts responsive search ads, sitelinks, callouts and snippets for every active Search ad group from your landing pages.

How to add skills in ChatGPT

• Upload a skill: in ChatGPT's sidebar, open Plugins → Skills → Add → Upload from your computer (OpenAI's skills help calls the button Create). ChatGPT takes a .zip, a .skill file or a SKILL.md, scans each upload, and warns that third-party skills carry extra risk, so upload only ones you trust. Skills showed up on a ChatGPT Plus account in AdPlug's test on 13 November 2026, and OpenAI lists them for eligible Business, Enterprise, Healthcare and Edu users.
• Ads Generator: in AdPlug's Skill Library (Skills in AdPlug's sidebar, once you're signed in), open Ads Generator, pick the ChatGPT tab and download ads-generator.zip. Upload it as above, and it shows under Created by me.
• Google Ads Manager, or no Skills tab: attach the one-file version in a chat or a Project, and keep working in that conversation. In an OpenAI dot, send the file and ask the dot to save it as its standing instructions.

One Google login on a manager (MCC) account reaches every client account under it, and AdPlug sends each account's name with its numbers, so it's clear whose numbers are whose. Name the client's account in each request, and check it in the preview before you approve a change.

• Several Google logins: Pro connects up to 3, Max and Agency up to 5, for clients who never added you to the MCC.
• Team seats: Max includes 3 people and Agency is priced per seat. Everyone connects their own accounts and gets their own access.
• One Project per client: keep the client's brief, targets and account ID in a ChatGPT Project, and every chat there starts with the context. A Project organises the context. It doesn't limit which accounts your login can reach.
• Every platform in one chat: the directory plugin carries Meta Ads, LinkedIn Ads, Microsoft Ads and Reddit Ads too. The Meta Ads to ChatGPT guide covers Facebook and Instagram.

Click any item to expand the answer.

Still choosing an assistant? Read Claude vs ChatGPT for Google Ads.

The same AdPlug account connects Claude too, and the Google Ads to Claude guide covers it. Every other platform and assistant is below.

Email support@adplug.app with setup questions or bug reports. Most replies come back the same business day.