Microsoft Ads Performance Max creative refresh
Swap tired headlines and descriptions in Microsoft's Performance Max asset groups, staying inside the limits and previewing every change.
Refresh the creative in my Microsoft Ads Performance Max asset groups. Start with the highest-spend asset group (or ask me to pick one). For the chosen asset group: (1) pull its current headlines, long headlines, descriptions, and the asset group's performance, (2) identify the weakest or most repetitive text assets, (3) propose replacements that match my brand voice and the campaign's product or service, (4) preview update_asset_group with the full new lists (a list you pass replaces the current one, so include every asset to keep), and wait for my confirmation before executing. Stay inside Microsoft's limits at all times: 3-15 headlines (30 characters each), 1-5 long headlines (90 characters), 2-5 descriptions (90 characters). After finishing one asset group, ask whether to continue with the next one.
Why this works
Microsoft's Performance Max asset groups often arrive straight from a Google import. This audits the copy, writes better replacements, and swaps them safely in one pass.