Weekly Microsoft Ads performance recap
Last 7 days vs. previous 7, every material mover, and a likely root cause for each negative one.
Generate a weekly performance recap for my Microsoft Ads account covering the last 7 days vs. the previous 7 days. List my accounts first and ask which one to recap if I have more than one. Include: spend delta, conversions delta, CPC trend, CTR trend by campaign, and every material mover (positive and negative) sorted by impact. Don't cap the list; surface anything worth flagging. For each negative mover explain the likely root cause based on the data (search term shift, budget cap hit, lost impression share, a change in the account's change history, a Google import that overwrote settings, etc.). Format as a concise stakeholder-ready briefing.
Why this works
Microsoft usually gets one line in the client report and no analysis. Same paste-ready briefing as the Google recap, for the channel everyone skims.