Paid leads nobody has followed up
Leads from paid ads with no owner or no sales activity yet, how long each one has waited and who should pick it up.
Find the leads from paid ads that have no owner or no sales activity yet, and show who should follow them up and how long they've been waiting.
Why this works
A paid lead nobody calls is wasted spend, and it never shows up as waste in the ad account. This finds them while they're still worth a call.