Playbooks/HubSpot/Read-only Win rate by lead source
Win rate, deal size and time to close for deals from paid ads, set against organic search, referrals and direct.
The promptCompare win rate, deal size and time to close for deals by where the lead came from: paid ads against organic search, referrals and direct.
Why this works
Lead counts favour whichever channel sends the most leads. Win rate and deal size show whether paid leads close as well as the rest.